Climate change and biodiversity loss are accelerating and threatening the foundations of our lives. Food, especially meat, is a major cause of greenhouse gas emissions. We know it, yet all too often we give in to our cravings and choose meat instead of sustainable alternatives. And did you know: global meat consumption is growing massively! We are convinced that irresistible pleasures, not compromise, are key to changing people’s ways. What the world needs is new food, so delicious that billions of people indulge in eating it, saving the planet as a beneficial side effect. There’s no time to lose. Join us now and let’s build this positive future together!
