BIRKENSTOCK, a global lifestyle brand known for quality, functionality, and well-being, is seeking a Head of Brand Activation Europe (m/f/d) to join their team in Cologne. As the biggest employer in the German footwear industry, BIRKENSTOCK has a rich history dating back to 1774 and offers a diverse product range that includes sandals, closed shoes, accessories, natural cosmetics, beds, and sleep systems. The successful candidate will be responsible for creating and driving the European brand activation strategy, building and maintaining relationships with key media titles and tastemakers, leading a team of 3 direct reports, and executing approved concepts under strict deadlines. The ideal candidate will have a minimum of 5 years of experience in a leading brand activation/community/PR position, preferably in the fashion/lifestyle industry, and possess excellent communication and organizational skills. BIRKENSTOCK offers a dynamic work environment, considerable design freedom, an authentic and open corporate culture, and excellent development opportunities.